Being a Better Bear, The Ethics of Cheezee Pleazees is a primary education book for parents and their children (ages 3+). Drawing upon her research that focuses on moral development and character strength, Dr. Sekerka presents concepts that help learners, young and old alike, understand how to be ethical in their daily lives. This third book in the Being a Better Bear series shows how self-regulation is essential toward fostering personal and relational well-being. Fred Bear learns that imposing self-control is particularly difficult when facing a temptation. Through a series of challenges, Fred realizes that he must learn to manage his desires to ensure his own health and happiness. Introducing ethical responsibility at an early age is essential for building the moral foundation of our communities.